Purvamnaya Sri Govardhana Peetham or Govardhan Math is one amongst the four cardinal peethams established by the philosopher-saint Bhagwan Adi Shankaracharya to preserve and propagate Sanatana Dharma and Advaita Vedanta, the doctrine of non-dualism. Located in Puri in Odisha, India, it is the Eastern Amnaya Pitham amongst the five Peethams, with the others being the Sringeri Sarada Pīṭhaṃ (Karnataka) in the South, Dwaraka Sarada Peetham (Gujarat) in the West, Badari Jyotirmaṭha Pīṭhaṃ (Uttarakhand) in the North .It is associated with the Jagannath temple. Their Vedantic mantra or Mahavakya is Prajanam brahma (Consciousness is supreme being) and as per the tradition initiated by Adi Shankara it holds authority over Rig Veda. The head of the matha is called Shankarayacharya, the title derives from Adi Shankara.